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Making Lemonade
There are many ways of connecting with new audiences.
Content marketing via social media has become increasingly popular, but it can also turn potential customers away, especially if the content you produce comes across as ‘more of the same’.
To make sure what we create is valuable and meaningful, we must have something interesting to say.
We help you find out what really matters to your audience, whether it’s a bitter truth or a sharp new insight, and use it to your advantage.
If you've got Lemons we make Lemonade
We have a tested marketing formula designed to get your customers so intrigued, so involved, they become your most passionate supporters.
Ultimately we help you to understand – and listen to – the people that matter in your universe – and do it with style, humility and wit. We create content marketing that leads to action, emotionally connecting you with the people, partners and clients that matter to you the most.
Lemon Quarters’ intimate events lead to conversations, setting the agenda, building long lasting relationships, useful, informative and educational content. Check out our work on Vimeo.
Read on to see our case studies below.
Clients
We work with businesses who want to connect with an audience of movers and shakers.
We find the best way to achieve this is to create intimate events that give people the freedom to say what they’re really thinking.
Here are some of our clients and collaborators:
Sage, Thomson Reuters, PayCheck, Expensify, Accountex, Transact Payments Ltd, British Business Bank, Culture Consultancy, Tide, Fullcircl, Rapid Cash, Attest & Ziglu
Testimonials
“The team at Lemon Quarters was a delight to work with. Professional from the start they developed a fantastic webinar topic, helped secure an interesting panel of industry experts and brought a targeted and highly relevant audience on the day. It was a real success thanks to their hard work.”
Justin Fitzpatrick CEO DueDil
“The Lemon Quarters team were a pleasure to work with, supporting us through every step of the campaign, helping us to achieve our business objectives. The campaign was effective and received positive feedback from our target audience (small business owners) and our colleagues who were interested in attending the webinar as much as the businesses were!”
Carol Harrison, Senior Brand & Marketing Manager, British Business Bank
Case Studies
Fintech
One of our clients, a revolutionary fintech start up, wanted to generate SME leads to register on their peer to peer lending platform. Lemon Quarters came up with a theme around ‘smart SME growth strategies’
We asked
How can you use technology to grow your business?
• We created a panel debate with key industry leaders including representatives from AICPA, as well as a revolutionary SME CEO
• 35 real decision makers, SME businesses and SME influencers attended the event
Results
Feedback was impressive. We drove 230 businesses to sign up to the platform. Well over our target.
Professional Services
Wanted to stimulate a global debate on disruption.
We asked
How is it impacting organisations around the world?
• We kick started with a global survey
• This was followed up with a series of 3 roundtable discussions involving 44 attendees – in London, New York and Singapore.
Results
The campaign beat all expectations with over 42,000 views on LinkedIn and Facebook. Social media alone earned us over 874,000 views.
Meet Us
Lemon Heads
Kelly Baynes and Marie-Claire Frederick share over thirty years’ experience in marketing and content creation.
Kelly Baynes
Irish-born, but a Londoner at heart, she’s been working in media, events and content for over a decade
Passionate about seeing businesses thrive and how to help them get to know their audience through events
New mum – fuelled by coffee, biscuits and a desire to make her son proud.
Contact kelly@lemonquarters.com to discuss how we can help you find and speak with your customers about what gets them going.
Marie-Claire Fredrick
An avid cyclist. Albeit on a very slow vintage Dutch bike with a massive basket the size of a Christmas hamper.
Passionate about storytelling and finding interesting ways to capture an audience’s attention.
Over two decades in TV advertising, Content & Events. She’s seen it all yet is always learning.
To find out more about Lemon Quarters and how we’re helping clients meet with new customers and share their amazing stories.
our MENU
Lemonaids
Simply put, it boils down to what are you trying to achieve? Who is your target market?
And what interests them? We will produce a tailored solution, always putting the audience first.
Podcasts
Webinars
Workshops
Roundtables
Editors LUNCHES/ Dinners
Networking Events
Award Ceremonies
Content Marketing Audits
Content Marketing Strategy
Demand Generation Growth Marketing Content Creation Content Amplification Event Strategy Influencers/PR
Get In Touch
Kelly Baynes and Marie-Claire Frederick share over thirty years’ experience in marketing and content creation.
Discuss how we can help you find and speak with your customers about what gets them going.
Find out more about Lemon Quarters and how we’re helping clients meet with new customers and share their amazing stories.
