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Making Lemonade
There are many ways of connecting with new audiences.
Social media has become increasingly popular, but it can also turn potential customers away, especially if the content you produce comes across as ‘more of the same’.
To make sure what we create is valuable and meaningful, we create bespoke intimate events.
We help you find out what really matters to your audience, whether it’s a bitter truth or a sharp new insight, and use it to your advantage.
If you've got Lemons we make Lemonade
It’s a tested formula designed to get your customers so intrigued, so involved, they become your most passionate sales team.
Ultimately we help you to understand – and listen to – the people that matter in your universe – and do it with style, humility and wit.
Check out our work on Vimeo and Youtube
Read on to see our case studies below.
Clients
We work with businesses who want to connect with an audience of movers and shakers.
We find the best way to achieve this is to create intimate events that give people the freedom to say what they’re really thinking.
Here are some of our clients and collaborators:
Sage, Thomson Reuters, PayCheck, Expensify, Accountex, Transact Payments Ltd, Tymit, British Business Bank, sync, Prosper2
Testimonials
“The team at Lemon Quarters was a delight to work with. Professional from the start they developed a fantastic webinar topic, helped secure an interesting panel of industry experts and brought a targeted and highly relevant audience on the day. It was a real success thanks to their hard work.”
Justin Fitzpatrick CEO DueDil
“The Lemon Quarters team were a pleasure to work with, supporting us through every step of the campaign, helping us to achieve our business objectives. The campaign was effective and received positive feedback from our target audience (small business owners) and our colleagues who were interested in attending the webinar as much as the businesses were!”
Carol Harrison, Senior Brand & Marketing Manager, British Business Bank
Case Studies
Fintech
One of our clients, a revolutionary fintech start up, wanted to generate SME leads to register on their peer to peer lending platform. Lemon Quarters came up with a theme around ‘smart SME growth strategies’
We asked
How can you use technology to grow your business?
• We created a panel debate with key industry leaders including representatives from AICPA, as well as a revolutionary SME CEO
• 35 real decision makers, SME businesses and SME influencers attended the event
Results
Feedback was impressive. We drove 230 businesses to sign up to the platform. Well over our target.
Professional Services
Wanted to stimulate a global debate on disruption.
We asked
How is it impacting organisations around the world?
• We kick started with a global survey
• This was followed up with a series of 3 roundtable discussions involving 44 attendees – in London, New York and Singapore.
Results
The campaign beat all expectations with over 42,000 views on LinkedIn and Facebook. Social media alone earned us over 874,000 views.
Meet Us
Lemon Heads
Kelly Baynes and Marie-Claire Frederick share over thirty years’ experience in marketing and content creation.
Kelly Baynes
Irish-born, but a Londoner at heart, she’s been working in media, events and content for over a decade
Passionate about seeing businesses thrive and how to help them get to know their audience through events
New mum – fuelled by coffee, biscuits and a desire to make her son proud.
Contact kelly@lemonquarters.com to discuss how we can help you find and speak with your customers about what gets them going.
Marie-Claire Fredrick
An avid cyclist. Albeit on a very slow vintage Dutch bike with a massive basket the size of a Christmas hamper.
Passionate about storytelling and finding interesting ways to capture an audience’s attention.
Over two decades in TV advertising, Content & Events. She’s seen it all yet is always learning.
To find out more about Lemon Quarters and how we’re helping clients meet with new customers and share their amazing stories.
our network of
Lemonaids
Having staged events for various businesses over the past few decades we’ve developed an impressive network of experts in relevant fields. These include:
Film crews and videographers
Journalists
Content writers
Social media specialists
Events organisers and venues
Financial bodies
Cybersecurity experts
Researchers
Planners
Art directors and designers
Our clients are also an invaluable go-to source of information and education. If you’d like to pick our brains, or just chat about what content could do for your business – intelligent content – please get in touch
Get In Touch
Kelly Baynes and Marie-Claire Frederick share over thirty years’ experience in marketing and content creation.
Discuss how we can help you find and speak with your customers about what gets them going.
Find out more about Lemon Quarters and how we’re helping clients meet with new customers and share their amazing stories.
